Twin Rivers Winery is an urban winery located in downtown Emporia, Kansas. The challenge was to create an identity to bring customers who are used to visiting a vineyard to Twin River's tasting room.
I focused on creating a brand identity that was free of the pretentiousness that is often associated with wineries and making the winery more accessible to people. Twin Rivers is a winery for people who don't know a lot about wine, but just want a good experience.
All of the label art was commissioned to local artists, and the wines themselves are often named for local people or events. The brand of the winery is tied to the city itself.