Twin Rivers Winery is an urban winery located in downtown Emporia, Kansas. The challenge was to create an identity to bring both customers who are used to visiting a vineyard and those who are new to wine to Twin Rivers' tasting room.
Wine shouldn’t be pretentious. You shouldn’t have to worry about wine snobs or decorum. You should drink wine because it tastes good. At Twin Rivers Winery, they strive to create local artisan wines for local tastes. They take that seriously.
I focused on creating a brand identity that was free of the pretentiousness that is often associated with wineries and making the winery more accessible to people. Twin Rivers is a winery for people who don't know a lot about wine, but just want a good experience.
All of the label art was commissioned to local artists, and the wines themselves are often named for local people or events. The brand of the winery is tied to the city itself.
Want to learn my process for free and try it for yourself? I've developed a FREE downloadable guide to give you the tools to discover your brand’s core identity and position your business yourself.
